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PARTNER ADDITION

Date: 06 Jun 2018
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The Partners of GENETRUST Brangus are excited to announce Nic Cornelison and his Lake Majestik Farms operation have joined the GENETRUST organization, marking the first addition of a partner since the company’s original inception in 2009. Hailing from Flat Rock, AL, Nic and his family have long been anchored in a highly successful construction business and have parlayed that business minded success into the cattle industry. With an infectious passion for the Brangus breed, Nic has built the Lake Majestik program into one of the largest registered Brangus herds in the Southeastern U.S. gaining respect from cattlemen both domestically and internationally. “We are excited to have Nic and his family join the GENETRUST team,” stated GENETRUST President Cody Gariss. “His ambition and drive to improve the breed and the product we present to the commercial industry aligns perfectly with our mission and his character and moral fiber fit well within our way of doing business. It’s a people business first and there is no one more upstanding than Nic Cornelison.”

Joining GENETRUST as a partner, genetics from Lake Majestik will be available through GENETRUST’s 6 sales per year. Backed by a strong A.I. and E.T. program, the Lake Majestik program will continue to build upon their strong foundation through an excellent maternal base as well as resident herd sires encompassing the likes of Suhn’s Foundation, Suhn’s Majestik Beacon and Suhn’s TTT LM Signal. “We are extremely excited to join this progressive group of cattleman who have built the best program in the Brangus industry,” stated Nic Cornelison of Lake Majestik “We look forward to being a part of building this alliance stronger and larger in the future.” In addition to their premier seedstock operation, Lake Majestik has developed a strong following for their farm fresh Brangus beef in the nearby metropolis of Chattanooga, TN, as well as Birmingham, AL, moving several thousand pounds of meat annually through local restaurants and meat markets.

GENETRUST is the leading supplier of Brangus and Ultrablack genetics in the United States. Consistently ranked among the top 20 seedstock suppliers in the U.S. by BEEF magazine, GENETRUST markets over 700 bulls annually across North America. Formed in 2009 by a progressive group of Brangus enthusiasts, their united goal of supplying a superior genetic package to a commercial industry lacking the volume and quality these breeders could provide, filled a niche that has helped propel them into their second decade in this unique marketing alliance. With 150+ years of experience breeding registered Brangus seedstock, the 8 partner owners are well seasoned within the industry. For more information on breed leading Brangus seedstock, the nation’s foremost line-up of Brangus A.I. sires, upcoming sales or private treaty offerings visit www.genetrustbrangus.com.









GENETRUST LLC, PROMOTES CODY GARISS TO LEAD ROLE

Date: 31 May 2018
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The GENETRUST partners are pleased to announce the promotion of Cody Gariss to the lead role as CEO/PRESIDENT of GENETRUST. Cody has been involved with GENETRUST since its formation in 2009. His role and responsibilities have increased significantly over that period of time, excelling in whatever responsibility he has assumed within the organization. The GENETRUST partners feel that his ability and potential within this new role is unlimited and look forward to growing and expanding with him.

Vern Suhn, who has been the managing partner and President of GENETRUST since its formation, has decided to step down in that role effective June 1, 2018. Vern will remain an active participant in GENETRUST, staying involved as a founding partner and remaining a member of the board of directors of GENETRUST. In addition, Vern will continue to assist in marketing and sales throughout the 6 GENETRUST sales per year while aiding in the transition of the GENETRUST leadership change. GENETRUST will continue to have one of their annual foundation sales at Suhn Cattle Company the 4th Tuesday of March each spring. The GENETRUST partners appreciate the leadership Vern has had provided the organization since its inception, and look forward to his continued guidance and insight in shaping the future of the organization.

Cody is uniquely qualified to assume this role, understanding the challenges the GENETRUST commercial customer base faces because he lives it himself. Growing up on a diversified cattle operation in Lamar, Missouri, he attended Missouri State University and graduated with honors from MSU with a major in Animal Science and a minor in economics in 2005, returning to the family operation following graduation. In addition to their seedstock operation, he is co-owner/operator of a commercial cow/calf operation and large backgrounding/stocker operation, retaining ownership in the majority of the Brangus sired cattle produced there.

Prior to the formation of GENETRUST, Cody worked in a consultant and procurement role for both Suhn Cattle Company and Chimney Rock Cattle Company in their respective annual Brangus seedstock sales. Since the inception of GENETRUST, Cody’s responsibility has increased progressively and he has been involved in marketing/advertising, semi-annual newsletter production and content, catalog production, sale cattle evaluation & preparation, herd consulting, and breeding recommendations. He has been primarily responsible for all aspects of the “Spring Fling” online embryo auction that has helped broaden the GENETRUST customer base nationally and internationally.

Over the last 10 years, every member of GENETRUST has been impressed with Cody’s ability and potential. Bill Davis, owner of Chimney Rock Cattle Company and one of the founding members of GENETRUST said, “I am very excited about this next step in the evolution of GENETRUST. Vern has done an incredible job of taking a dream and turning it into reality. Cody has been with GENETRUST furthering his knowledge of our industry, expanding on his education, and quietly preparing himself for this opportunity. I could not be more excited for GENETRUST, for Cody, and for his family.”

GENETRUST is the nation’s leading supplier of Brangus and Ultrablack genetics, marketing over 700 bulls annually. Formed in 2009, they have consistently ranked among the top 20 seedstock suppliers in the United States, as ranked by BEEF magazine. GENETRUST markets cattle through four traditional sales each year, two in Texas, one in Kansas and one in Arkansas, having added two additional marketing venues with an online embryo auction and most recently an online bull sale, as well as year-round private treaty offerings. For more information on the GENETRUST program visit www.GENETRUSTBrangus.com.









Suhn Cattle Company 2018 Sale Report

Date: 17 Apr 2018
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GENETRUST @ Suhn Cattle Company
Eureka, KS
March 27, 2018

150 Brangus & Ultrablack Yearling Bulls Gross $784, 550 to average $5230.

A cold and damp day in the Flint Hills of Kansas caught fire indoors as a packed house aggressively sought the genetics offered in the 25th anniversary sale hosted by GENETRUST partners Vernon & Vicki Suhn at Suhn Cattle Company, March 27th in Eureka, KS. Buyers from coast to coast gathered to consume the powerful offering, with bulls selling from Florida to California and all points in between.

Topping the impressive selection of herd sires as the high selling individual was Lot 5, Suhn’s TTT LM Signal 30E13, from Suhn Cattle Company. This son of the breed leading Three D, was also a full brother to Majestik Beacon and wrote an elite birth to yearling spread in combination with a functional and free moving phenotype that landed him on the wish list of many. Following a hotly contested race to the top, he was selected by two progressive Brangus enthusiasts, Jimmy Trice, Triple T Brangus, Fayette, AL and Nic Cornelison, Lake Majestik Farms, Flat Rock, AL at $40,000 for ½ interest and full possession. Following directly behind in the sale order in similar fashion was Lot 135, Suhn’s CN Trinity 919E2, another Three D from Suhn Cattle Company. Once again posting curve bending type data, his calving ease, growth and carcass combination captured the attention of Randy and Samantha Nugent, of Cross N Farm, Olla, LA, and they quickly snapped up the ½ interest and full possession being offered at $26,000. A power packed herd sire prospect landed as the third high selling individual, in Lot 70, Suhn’s Synergy 416E23, again sired by Three D and again from Suhn Cattle Company. Stacked with power from end to end, his performance, type and exceptional maternal base garnered the attention of Bill Davis of Chimney Rock Cattle Co, Concord, AR, as he was the last man standing with the winning bid of $25,000 for ½ interest and full possession.

By mid-afternoon 150 Brangus & Ultrablack bulls found new homes at an average of $5230 to gross $784,550. The volume buyers were Randy Garrett, Geary, OK, Wyatt Bourdette, Hollister, CA, Paul Young, Austin, NV and Salvador Rodriguez, Durango, Mexico, with the majority of cattle landing in the Midwestern states of Kansas, Missouri and Oklahoma, as well as west of the Rockies in Nevada, Wyoming, Colorado and California.

The next offering of GENETRUST genetics will be May 7-8th through the Spring Fling online embryo auction, hosted by DVAuction.com. The power packed fall sale season kicks off Nov 2-3rd at Chimney Rock Cattle Company in Concord, AR with 150 Brangus & Ultrablack bulls, 100 ELITE Registered Brangus & Ultrablack females and 300 commercial Brangus females. Two weeks later the GENETRUST crew lands in Jacksonville, TX at Cavender’s Neches River Ranch to put forth 220 Brangus & Ultrablack bulls, 60 Charolais bulls and 400 commercial Brangus females. For more information on the nation’s leader of Brangus & Ultrablack genetics visit www.GENETRUSTBrangus.com.









GENETRUST Easy Access Online Bull Auction Sale Report 2018

Date: 17 Apr 2018
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GENETRUST Easy Access Online Bull Auction
Hosted by DVAuction.com
February 19-20, 2018

43 Brangus & Ultrablack Yearlings Gross $181,300 to average $4216.

A unique format and a quality set of bulls met February 19-20th as the GENETRUST partners presented a new venue for their customer’s herd sire needs. Hosted by DVAuction.com, this online-only bull sale provided buyers two days to view and bid on the bulls prior to the live auction closeout Tuesday February 20th at 7pm. Wildly popular and widely accepted, these bulls sold to an aggressive battery of buyers, and by night’s end, 43 long yearling Brangus & Ultrablack bulls grossed $181,300 to average $4216, with bulls scattering throughout the South, Midwest and West.

Achieving high selling honors for the evening was Lot 101, SF Three 404D10, a UB2 herd sire prospect from Schmidt Farms. Complete in his type with exceptional dimension throughout, his elite growth & muscle EPD profile propelled him to a $9300 gavel price, in the hands of Mike Edgemon, 4E Ranch, McKinney, TX. The second high seller came in the form of a popular son of CB Final Cut, Lot 103 WAT Final Cut 924X-541D52 from Johnston Brangus. This November herd sire prospect matched breed leading growth projections with real world performance, scoring the nod from longtime GENETRUST customer Dr. Kristen Kastner of Odem, TX at $6600. Following closely behind in sale order and price came Lot 107, WAT Three D 302A-535D76, again from Johnston Brangus. This son of the breed’s leading sire placed 7 traits in the top 35% and commanded a bid of $6100 from repeat customer Johnny Marshall, Horatio, AR.

The next offering of GENETRUST genetics will be May 7-8th through the Spring Fling online embryo auction, hosted by DVAuction.com. The power packed fall sale season kicks off Nov 2-3rd at Chimney Rock Cattle Company in Concord, AR with 150 Brangus & Ultrablack bulls, 100 ELITE Registered Brangus & Ultrablack females and 300 commercial Brangus females. Two weeks later the GENETRUST crew lands in Jacksonville, TX at Cavender’s Neches River Ranch to put forth 220 Brangus & Ultrablack bulls, 60 Charolais bulls and 400 commercial Brangus females. For more information on the nation’s leader of Brangus & Ultrablack genetics visit www.GENETRUSTBrangus.com.









Cavender’s Neches River Ranch Sale Report 2017

Date: 20 Dec 2017
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GENETRUST @ Cavender’s Neches River Ranch
Jacksonville, TX
Nov 18, 2017

Registered Brangus & Ultrablack Bull Averages
99 Coming 2’s $5056
105 Yearlings $4779
204 Total Brangus & Ultrablack Bulls Gross 1,002,250 to average $4913

Registered Charolais Bull Averages
17 Coming 2’s $3338
6 Yearlings $2458
23 Total Charolais Gross $71,500 to average $3109

Commercial Female Averages
156 Commercial Brangus Pairs $2100
256 Commercial Brangus Bred Heifers $1852
15 Commercial Brangus Open Heifers $2100
427 Commercial Brangus Females Gross $833,200 to average $1951

A capacity crowd gathered at Joe and Nancy Cavender’s Neches River Ranch for the largest annual bull sale in the state of Texas, hosted by the GENETRUST partners November 18, 2017. Participation was active from start to finish, making for an action packed day.

Leading off the day was a son of the staple herd sire at Cavender’s, TJM Three D 302A, in the form of lot 203, CB Capital Gains 924D19, from Cavender Brangus. An elite combination of growth, muscle and maternal and stemming back to the dam of Final Cut, this outstanding prospect commanded a bid of $50,000 from Robbie Brooks, Marshall Farms, Ramer, AL for 2/3 interest and full possession. The second high selling bull of the day was also a son of Three D and again from Cavender Brangus in lot 162, CB Three D 468D36. Expressively muscled with elite growth, he was the $14,000 selection of Mo Williams of MO Brangus, Longwood, FL. A stout made son of Suhn’s Foundation from Platte Valley Brangus came in next as lot 167, PV Foundation 535D2. With loads of performance and a superior sheath design, he was the $10,500 selection of Rafael Ortega of the Rio Ranch, Houston, TX. A popular Three D son from Cavender Brangus came in next as lot 127, CB Three D 77D2. Deep sided and easy doing, his combination of form, function and eye appeal was captured by Adam Hicks, Hicks Ranch, Alto, TX at $10,000. The high selling Ultrablack bull was a uniquely bred son of DMR Tribute, PV Tribute 684D, again from Platte Valley. With an elite data set and eye appeal to boot, he was the $10,000 selection of progressive commercial cattlemen Jim & Kirk Saul, Quitaque, TX.

At days end, 204 Brangus and Ultrablack bulls averaged $4913 with 23 Charolais bulls averaging $3109. Volume bull buyers for the day were repeat customers Bobby Joe Fulford, Moore Haven, FL and Jason Jones, Brandon, MS.

The commercial female portion of the day gathered a large crowd as has become tradition. Leading off the day was a fancy set of 2 year old Brangus Pairs from Cavender’s Neches River Ranch. These 15 GENETRUST sired pairs demanded a final bid of $2800 from Mike Edgeman, McKinney, TX. The large string of bred heifers saw good demand throughout the day, lead off by 19 head from Cavender’s. These home raised females drew a $2200 final call from Mitchell Glass, Texarkana, TX. The open heifers are always popular at Cavender’s and while low in quantity, they were high in quality as expected. 15 head from Suhn Cattle Company topped the market, landing with Davie Munzy, Caldwell, TX at $2100. When the sun set, 156 commercial Brangus pairs averaged $2100, 256 commercial Brangus bred heifers $1852 and 15 commercial Brangus open heifers averaged $2100. Volume buyers for the day were repeat customer Ceferino Machado, Clewiston, FL and Mitchell Glass, Texarkana, TX.

The next offering of GENETRUST genetics will be in a new format on February 19-20, 2018 as GENETRUST presents a first ever all-video offering of 50 age-advantaged Brangus and Ultrablack bulls online at DVAuction.com. Following that will be the 25th anniversary sale at Suhn Cattle Company on March 27th, 2018 in Eureka, KS where GENETRUST will offer up 170 Brangus and Ultrablack bulls. The GENETRUST partners will be back in Texas at Cavender’s Neches River on April 28th, 2018 for the annual spring offering of 150 registered females and 400 commercial females. For more information on breed leading Brangus and Ultrablack seedstock, the nation’s foremost line-up of Brangus A.I. sires or private treaty offerings visit www.genetrustbrangus.com.









Chimney Rock Cattle Company Sale Report 2017

Date: 28 Nov 2017
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GENETRUST @ Chimney Rock Cattle Co.
Concord, AR
Nov 3-4, 2017

Registered Brangus & Ultrablack Female Averages
13 3N1 $5438
1 Bred Cow $4000
21 Bred Heifers $7976
7 Donors $18,000
60 Open Heifers $5001

102 Registered Females Gross $668250 to Average $6551.47

Registered Brangus and Ultrablack Bull Averages
52 Coming 2’s $7120
82 Yearlings $4235

134 Registered Brangus and Ultrablack Bulls Gross $717500 to Average $5355

Commercial Brangus Females
16 Pairs $2725
205 Bred Heifers $1838
82 Open Heifers $1539

303 Commercial Females Gross $546,650 to Average $1804

In what has become a premier exhibition of the best in Brangus genetics, hundreds of registered and commercial breeders once again descended on Chimney Rock Cattle Company for the 11th annual installment hosted by Bill and Gail Davis. An active market in all three phases added up to a competitive weekend of price discovery, setting a number of record highs within the GENETRUST program, with cattle selling throughout the United States as well as into Mexico and Australia.

Leading off the Friday night female offering, was lot 61, MS DMR Patton 468X6, a prolific embryo producer from Draggin’ M Ranch. Following a hotly contested battle, she wound up as the $50,000 high selling female, headed to Juan Romo of Tajo Ranch Brangus, Waller, Texas. Lot 57, MS DMR Capitalist 415D, followed closely behind as the featured Ultrablack female hailing from the bred heifer division. Raised by Draggin’ M Ranch, this flawlessly designed female got everyone’s attention and at $48,000 landed in the hands of Jimmy and Marsha Trice and Tom Crawford of Triple T Brangus Farm, Fayette, AL. In an offering full of elite females, lot 2, Suhn’s Miss Patton 30X5, from Suhn Cattle Company, was not to be outdone. A high revenue generating and herd bull producing donor, she was gathered up by the watchful eye of Randy Pettijohn and Gene Clecker of Far Niente Farms, Valley Head, AL at $37,000. Three D progeny were popular throughout the evening, but none more so than lot 93, MS DMR Three D 795D. A moderate framed bred heifer with tremendous dimension from Draggin’ M Ranch, she commanded a final bid of $25,000 from Triple T Brangus Farm, Fayette, AL.

When the gavel dropped on the final lot Friday evening, 102 registered Brangus and Ultrablack females averaged $6551, with Anthony Giffin, Giffin Brangus, Rogers, AR as the volume buyer.

The noontime kickoff of the bull sale on Saturday at Chimney Rock November 4, 2017, provided an equal number of fireworks as the female sale the evening prior, starting with lot 199, DMR The Louisiana Purchase 924D10, from Draggin’ M Ranch. Royally bred and ultra-complete, this son of Three D gathered attention from coast to coast with a number of good cattlemen pursuing him. When the hammer dropped, it was the partnership of Peanut & Christy Carr, Columbia, LA and Tony and Lolita Westbrooks of Bushley Creek Cattle Company, Olla, LA owning the herd sire at a record setting $100,000 for ½ interest and full possession.

With a number of herd sires returning to registered programs, the second high seller came in the form of the leadoff yearling bull, lot 295 DMR Denali 1302D12, also from Draggin’ M. A calving ease sire, backed by a power cow, he was acquired by Johnston Brangus, Letohatchee, AL at $27,000 for ½ interest and full possession. The third high selling bull, and high selling Ultrablack, was also raised by Draggin’ M and purchased by Johnston Brangus. A son of the $70,000 415R23, lot 169, DMR Capitalist 415D54 was a power packed UB backed by a proven pedigree and commanded a final bid price of $24,000 for 2/3 interest and full possession from his new owners in Alabama. A UB2 with excellent data came in next as lot 152, CRC Upgrade 55D3 from Chimney Rock Cattle Company. A bull ranking in the top 30% for 9 traits, his outcross and versatility was sought out by a partnership of Brandon & Amy Raley and Greg & Tracy Tallent of Flatrock Brangus, Pierce City, MO and Anthony Giffin, Giffin Brangus, Rogers, AR at $20,000 for 2/3 interest and full possession.

When the action packed bull sale was settled, 134 Brangus and Ultrablack bulls averaged $5355, with Brad Evans, Richland, MO and Dan Bussinger, Parsons, KS as the volume buyers.

The commercial offering at Chimney Rock is annually a premier source of replacement genetics in the region, and the 2017 presentation of females maintained that level of excellence. Leading off the commercial females were 10 pair of 3 year old Ultrablack females from 4L Farm, Lafayette, TN. Repeat customer Roy Reaves, Russellville, AR selected the impressive outfit for his operation at $2800. Shortly thereafter Teddy Stewart of Searcy, AR gathered up 10 fancy bred heifers from Sewell Cattle Company, Eldorado, AR, at $2600, making them the high selling bred females for the event. Highlighting the ever popular open females were 10 head from Draggin’ M Ranch, Eldorado, AR. Commanding $1950, these flashy opens headed to Susan Coe, Big Clifty, KY. All in all, 16 pairs averaged $2725, 205 bred heifers averaged $1838 and 82 open heifers averaged $1539, with Brad Valentine, Lockesburg, AR the volume buyer.

The next offering of GENETRUST genetics will be March 27, 2018 where 170 Brangus and Ultrablack bulls will be offered in Eureka, KS at Suhn Cattle Company. For more information on breed leading Brangus seedstock, the nation’s foremost line-up of Brangus A.I. sires or private treaty offerings visit www.genetrustbrangus.com.









Cavender’s Neches River Ranch Sale Report 2017

Date: 08 Jun 2017
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GENETRUST @ Cavender’s Neches River Ranch
Jacksonville, TX
April 22, 2017

Registered Brangus & Ultrablack Female Averages
5 Donors $13,300
19 3n1s $5397
74 Open Heifers $4750
28 Bred Heifers $4714
4 Bred Cows $4063
5 Spring ET Pairs $3220

135 Total Registered Brangus & Ultrablack Females Average $5073

Commercial Brangus Female Averages
150 Spring Brangus Pairs $2548
98 Brangus Bred Heifers $2529
96 Brangus Open Heifers $1468
50 Red Angus Bred Heifers $1800

394 Total Commercial Females Average $2185

A capacity crowd gathered at Cavender’s picturesque Neches River Ranch to evaluate the largest offering of registered Brangus and Ultrablack females presented anywhere in the spring of 2017. With active demand throughout the day, the highly proven genetics presented by the GENETRUST Partners and Friends were readily absorbed.

Leading off the offering was an added lot of 150 units of semen selling in 5 straw increments on the breed’s leader in registrations, TJM Three D 302A. Due to an injury forcing a short supply of semen, the bull’s owners, Cavender Brangus, Schmidt Farms and TJM Ranch offered this opportunity to the public, which resulted in 150 units, selling in 5 unit increments, averaging $159/unit. Next in the ring was Lot 44, the dam of Three D, Oaks MS Patton 302X3, from TJM Ranch. A calving ease queen in her own right, she commanded a final bid price of $29,000 from Lake Majestik owner Nic Cornelison, Flat Rock, AL and Telpara Hills, Queensland, Australia. One of the highlights of this sale annually is the large number of elite open heifers in the offering and 2017 was no different. Headlining the open heifer division was Lot 97, SF Miss Mack 535D40, an Ultrablack female from Schmidt Farms. Flawless in her design, with exceptional performance and curve bending EPD’s, this female gathered the attention of the best eyes in attendance, ending up with a final bid of $16,500 from Bill Davis of Chimney Rock Cattle Company, Concord, AR. Not to be out done, Lot 2A from Clover Ranch closely followed suit as the third high selling female of the day. CLVR MS New Vision 2D was an attractively made, boldly sprung open heifer with a unique calving ease twist which helped to propel her to be the $16,000 selection of John Milam at Draggin’ M Ranch, Eldorado, AR.

Tremendous demand throughout the day led to 135 registered Brangus and Ultrablack female lots to average $5073. Volume buyers for the day were Larry Franke, Karnes City, TX, Ruben Herrera, San Antonio, TX and Terry Bradshaw, Thackerville, OK.

The strong demand in the registered offering carried over into the commercial female portion of the day as buyers actively acquired the cattle that fit their respective programs. Highlighting a large string of pairs and leading off the commercials were a set of 12 Brangus pair from Draggin’ M Ranch. Stout made and in excellent shape, these 2 year old pairs were the $3700 selection of Wylie Bass of Brenham, TX. Following the type and kind of the high selling pairs, their half-sisters, also from Draggin’ M Ranch headlined the bred heifer division. Keeping the family together, Wylie Bass acquired these impressive 10 fall breds at $3800. The open heifer section of the sale always has lots of friends, and this held true again. A set of 15 open Brangus heifers from Suhn Cattle Company earned top honors, heading to Davie Muzny, Caldwell, TX at $2200.

When the totals were tallied, 150 spring Brangus pairs averaged $2548, 98 Brangus bred heifers averaged $2529, 96 Brangus open heifers averaged $1468 and 50 Red Angus bred heifers averaged $1800. At the days end 394 commercial females averaged $2185, with Randy Garrett, Geary, OK and Dan Bussinger, Parsons, KS as the volume buyers.

Bill and Gail Davis will roll out their unrivaled hospitality November 3-4, 2017 at Chimney Rock Cattle Company for the next offering of GENETRUST genetics where 150 Brangus and Ultrablack bulls, 100 ELITE registered Brangus females and 300 commercial Brangus females will be offered for appraisal. Additionally, the GENETRUST crew will be back at the Neches River Ranch November 18, 2017 where 220 Brangus and Ultrablack bulls, 400 commercial Brangus females, and 100 Charolais bulls will be available. For more information on breed leading Brangus seedstock, the nation’s foremost line-up of Brangus A.I. sires or private treaty offerings visit www.genetrustbrangus.com.









Suhn Cattle Company Sale Report 2017

Date: 08 Jun 2017
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GENETRUST @ Suhn Cattle Company
Eureka, KS
March 28, 2017

23 Brangus & Ultrablack Long Yearlings $4913
120 Brangus & Ultrablack Yearlings $5633

143 Brangus & Ultrablack Bulls Gross $789,000 to Average $5517

As the Brangus breed continues to gain popularity among cattlemen for its ability to add performance, carcass merit and maternal excellence to many of the English based cowherds across the country, this demand was not more evident anywhere in the spring of 2017 than at the annual GENETRUST event hosted by Suhn Cattle Company in Eureka, KS on March 28th. Buyers and bidders from coast to coast consumed the breed’s top offering of Brangus and Ultrablack bulls as buyers from Florida to Montana aggressively pursued the offering with the bulk of the trade finding new homes in the heart of the Midwestern cow country of Kansas and Missouri.

Leading off the power packed offering was lot 129 from Schmidt Farms, SF Foundation 909D9. A superior combination of calving ease, performance, carcass merit and structural integrity and sired by Suhn’s Foundation, he commanded a winning bid of $45,000 for 2/3 interest and full possession from Joe Cavender of Cavender Brangus, Troup, Texas, heading to one of the top cow herds in the state of Texas. Following right behind him in the sale order was lot 39, a calving ease son of Vorel’s Online, from Suhn Cattle Company, Suhn’s Online 30D26. A phenotypic gem with the combination of calving ease, growth and carcass to boot, his highly sought after type was acquired at $20,000 for 2/3 interest and full possession by Oskar Juarez and Pepe Medina of Clover Ranch, Marietta, Georgia. Ultrablack bulls continued to see outstanding demand throughout the day and were led off by the 3rd bull in the ring in lot 81, Suhn’s Resource 331D16, from Suhn Cattle Company. A son of the Angus icon SAV Resource, this herd sire prospect combined elite carcass data with tremendous dimension and volume to land in the hands of Randy Schmidt, Schmidt Farms, Texarkana, Texas and Joe Cavender, Cavender Brangus, Troup, Texas, at $17,000 for ½ interest and full possession.

By mid-afternoon 23 long yearling bulls had averaged $4913, with 120 yearlings averaging $5633 for a total of 143 Brangus and Ultrablack bulls that averaged $5517. Volume buyers included Paul Young, Austin, Nevada, Lonnie Nichols, Eureka, Kansas and Shawn Hilty, Big Sandy, Montana.

Joe and Nancy Cavender and crew will host the next offering of GENETRUST genetics at Cavender’s Neches River Ranch in Jacksonville, TX, Saturday April 22, 2017, where 150 Registered Brangus and Ultrablack Females and 400 Commercial Brangus Females will be available for appraisal. Shortly thereafter the third annual installment of the GENETRUST Spring Fling online embryo auction will be conducted on BrangusAuctions.com May 1-3, 2017, featuring embryos from some of the leading donors within the GT program. The fall sale season will be kicked off November 3-4, 2017 at Chimney Rock Cattle Company in Concord, AR, with an elite offering of Brangus and Ultrablack Bulls, as well as Registered and Commercial Brangus Females. For more information on breed leading Brangus seedstock, the nation’s foremost line-up of Brangus & Ultrablack A.I. sires, embryos or private treaty bull offerings visit www.genetrustbrangus.com.









IBBA Commercial Producer of the Year

Date: 13 Feb 2017
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Congratulations to GENETRUST customer T Quarter Circle Ranch, Winnemucca, NV on being named as the 2017 IBBA Commercial Producer of the Year.









IBBA Breeder of the Year

Date: 13 Feb 2017
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Congratulations to our good friend Mike Vorel of Luther, Oklahoma for being named 2017 IBBA Breeder of the Year. Thanks Mike for your tremendous service, dedication and contribution to the Brangus breed!