GENETRUST @ Suhn Cattle Company Sale Report
March 22, 2016
Brangus & Ultrablack Sale Averages
24 Brangus & Ultrablack Long Yearlings $4781
139 Brangus & Ultrablack Yearlings $6050
Total 163 Brangus & Ultrablack Bulls Gross $955,650 to Average $5863
Blue Skies, Blustery Winds and Brangus Bulls welcomed customers and friends of GENETRUST to the Flint Hills in Eureka, KS on March 22, 2016 for the 24th annual installment of the event hosted by the Suhn family, in what has become one of the premier Brangus events of the year. One hundred sixty-three bulls sold from Florida to California and 12 states in between with a large number staying in the heart of the Midwestern cow country of Kansas, Oklahoma, Arkansas and Missouri.
For the better part of two decades Eureka, KS has been the source for the breed leaders like BT, John Wayne, Affirmed, Alydar, Next Step, Coronado, Foundation, Three D and the like and this offering had no shortage of breed impacting herd sires. Starting the sale, and an individual who garnered lots of attention was Lot 43, TJM Three D 59C10 from long time Brangus breeder Jack Moore and a herd sire prospect who follows that legacy. A unique combination of calving ease, growth, muscle and phenotype, he covered the economically relevant traits and following a hotly contested battle was selected for $50,000 by a partnership of two entities who know a thing or two about finding herd sires in Eureka, in Draggin M Ranch, Eldorado, AR and Double W Ranch, Macomb, MS. Following closely behind in popularity and sale order was the second lot in the ring was lot 28, SCC Three D 30C, from Suhn Cattle Company. A second generation Ultrablack, whose progeny will be Brangus when bred back to Brangus, this individual excelled in calving ease and power as a big ribbed, deep stifled specimen, recording nine traits in the top 35% of the breed or higher and was the second high seller of the day at $37,000 to a partnership of Lake Majestik, Flat Rock, AL and Chimney Rock Cattle Company, Concord, AR.
As the Ultrablacks continue to gain popularity across the country, this too remained true on March 22 as the next high selling individual was a first generation Ultrablack who combined calving ease, growth carcass and near flawless phenotype into a package as close to perfect as one could as. Selling as Lot 94, SCC Capitalist 415C19 from Suhn Cattle Company gathered a final bid of $24,000 from two astute cattlemen partnering on him in Mike Vorel, Luther OK and the 2016 IBBA commercial cattlemen of the year, Zac O’Brien, South Coffeyville, OK. Leading a number of good Guardian sons in the offering, Lot 97 from Suhn Cattle Company, Suhn’s Guardian 416C14, was a big middled, moderate framed calving ease prospect who projects out to be the balanced trait, easy fleshing kind for the times. A favorite of many of the cowboys in the auction, he landed in the hands of Mike Weathers, Genesis Ranch, Columbus, TX for $22,000.
At days end, 24 long yearlings averaged $4781 and 139 yearlings averaged $6050 to make 163 Brangus and Ultrablack bulls average $5863. Randy Garrett, Geary, OK and Paul Young, Austin, NV were volume buyers for the event.
Joe and Nancy Cavender and crew will host the next offering of GENETRUST genetics at Cavender’s Neches River Ranch in Jacksonville, TX, Saturday April 23, 2016, where 150 Registered Brangus and Ultrablack Females and 400 Commercial Brangus Females will be available for appraisal. Shortly thereafter the second annual installment of the GENETRUST Spring Fling online embryo auction will be conducted on BrangusAuctions.com May 9-11, 2016, featuring embryos from some of the leading donors within the GT program. The fall sale season will be kicked off November 4-5, 2016 at Chimney Rock Cattle Company in Concord, AR, with an elite offering of Brangus and Ultrablack Bulls, as well as Registered and Commercial Brangus Females. For more information on breed leading Brangus seedstock, the nation’s foremost line-up of Brangus & Ultrablack A.I. sires, embryos or private treaty bull offerings visit www.genetrustbrangus.com.