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Lamar, MO 64759

GENETRUST Easy Access Online Bull Auction Sale Report 2018

GENETRUST Easy Access Online Bull Auction
Hosted by
February 19-20, 2018

43 Brangus & Ultrablack Yearlings Gross $181,300 to average $4216.

A unique format and a quality set of bulls met February 19-20th as the GENETRUST partners presented a new venue for their customer’s herd sire needs. Hosted by, this online-only bull sale provided buyers two days to view and bid on the bulls prior to the live auction closeout Tuesday February 20th at 7pm. Wildly popular and widely accepted, these bulls sold to an aggressive battery of buyers, and by night’s end, 43 long yearling Brangus & Ultrablack bulls grossed $181,300 to average $4216, with bulls scattering throughout the South, Midwest and West.

Achieving high selling honors for the evening was Lot 101, SF Three 404D10, a UB2 herd sire prospect from Schmidt Farms. Complete in his type with exceptional dimension throughout, his elite growth & muscle EPD profile propelled him to a $9300 gavel price, in the hands of Mike Edgemon, 4E Ranch, McKinney, TX. The second high seller came in the form of a popular son of CB Final Cut, Lot 103 WAT Final Cut 924X-541D52 from Johnston Brangus. This November herd sire prospect matched breed leading growth projections with real world performance, scoring the nod from longtime GENETRUST customer Dr. Kristen Kastner of Odem, TX at $6600. Following closely behind in sale order and price came Lot 107, WAT Three D 302A-535D76, again from Johnston Brangus. This son of the breed’s leading sire placed 7 traits in the top 35% and commanded a bid of $6100 from repeat customer Johnny Marshall, Horatio, AR.

The next offering of GENETRUST genetics will be May 7-8th through the Spring Fling online embryo auction, hosted by The power packed fall sale season kicks off Nov 2-3rd at Chimney Rock Cattle Company in Concord, AR with 150 Brangus & Ultrablack bulls, 100 ELITE Registered Brangus & Ultrablack females and 300 commercial Brangus females. Two weeks later the GENETRUST crew lands in Jacksonville, TX at Cavender’s Neches River Ranch to put forth 220 Brangus & Ultrablack bulls, 60 Charolais bulls and 400 commercial Brangus females. For more information on the nation’s leader of Brangus & Ultrablack genetics visit