PO Box 425
Lamar, MO 64759

Steve Family (from

Leading Seedstock Visionary Joins GENETRUST

In an effort to continually meet and exceed their customer’s needs, the GENETRUST partners are excited to announce that Steve Harrison has joined their industry leading team, effective August 19th, 2019. Steve brings an extremely valuable skill set and unique work experience to GENETRUST which will allow GENETRUST to make the leap from being one of the leaders of the seedstock industry in the United States to one of the truly elite suppliers with the ability to assist customers in genetics and marketing, having a hand in the supply chain from the pasture to the plate.

Steve brings a high valued resume from the Angus breed, where he has held leadership positions in leading seedstock herds for over 20 years.  Most recently Steve was the Director of Procurement & Sales at 44 Farms in Texas, where he was responsible for securing all of the feeder cattle inventory for their 44 Steaks program and had a large hand in the establishment of the Prime Pursuits branded beef marketing agreement launched with Wal-Mart.  Prior to his time at 44, Steve was the General Manager at Riverbend Ranch in Idaho for over 10 years, where he oversaw the growth of their large bull business and expansive commercial operations. Steve and his wife, Mary, will continue to call Bryan, TX their home, along with their two children, Thomas and Elizabeth.

With experience from every angle in the beef industry, Steve joins GENETRUST as the President of the organization, overseeing the genetic development, marketing and end product growth for GENETRUST and its customers.  “I am excited to join the GENETRUST team,” stated Steve, “there is tremendous future in this program and their genetic merit may be one of the best kept secrets in the U.S. as they have quietly and consistently ranked among the nation’s leading seedstock producers.” As part of the growth of the organization, along with the hiring of Mr. Harrison, Cody Gariss will transition from President into the role of Chief Financial Officer, over seeing the office administration, finances and printed sale materials.  Vernon Suhn, partner and former President of GENETRUST will continue in a treasured advisory and consulting role within the organization.  Craig Green will remain as the Marketing Director of GENETRUST, as he has for the entirety of GENETRUST, servicing customers throughout the Southeastern United States and Mexico.  Emmy Todd continues as the Office Manager in the Lamar, MO headquarters, valiantly handling the day to day tasks of the organization.

“We are extremely excited to bring someone with Steve’s talent level, experience and high character to the GENETRUST team.  His understanding from every angle of the industry will serve us well as we enter one of the most genetically advanced and demanding times this industry has ever seen,” stated GENETRUST Chairman, Bill Davis.  “In addition to his experience, Steve’s tremendous network throughout the United States, especially the western half, gives us the ability to open doors to ranches who have long used English genetics, but can benefit greatly from our Brangus and Ultrablack bulls, utilizing the many tools GENETRUST bulls bring to the table, adding dollars to their bottomline.”

GENETRUST was formed in 2009 and is owned by 8 like minded partners, marketing Brangus and Ultrablack genetics throughout the United States and the world.  Consistently ranking in BEEF magazine’s top 20 list of seedstock producers, their team develops and markets over 700 bulls, 250 registered females and nearly 1500 commercial females annually.  For more information on GENETRUST or their power packed fall sales November 1-2nd  in Concord, AR and November 15-16thin Jacksonville, TX visit